Beauty in Public: From Private Ritual to Public Practice

Beauty products designed to be seen, carried, and displayed are redefining where the category belongs -- and how brands can meet shoppers outside the…

Mar 8 • Omaralexis Ochoa

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October 2025

The AI Beauty Edit: AI-Powered Product Discovery Demands a New Playbook

AI search is compressing the discovery funnel, shifting how consumers search for products and rewarding brands whose content show up as the answer (and…

Oct 21, 2025 • Omaralexis Ochoa

Fragrance to Function: How Beauty's Most Sensory Category is Evolving

Fragrance is one of beauty’s fastest-growing categories. But growth today isn’t about just smelling good. From multi-functional formats to strategic…

Oct 13, 2025 • Omaralexis Ochoa

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July 2023

Barbie at the Movies: Mattel’s Playbook for CPG Media, Reinventing CPG Brands for the Digital Era

Mattel's big bet on media is a gamble that just might pay off.

Jul 21, 2023 • Omaralexis Ochoa

December 2022

Our Queer Responsibility: Why It's Important for LGBT+ People to Come Out

Coming out is controversial for some gays.

Dec 2, 2022 • Omaralexis Ochoa

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November 2022

Queer Community and the Third Place: Why Coffee Shops, Libraries, and Virtual Spaces are Important for the LGBTQIA+ Community

It's too bad coffee isn't bottom-friendly...

Nov 24, 2022 • Omaralexis Ochoa

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Welcome to the Social Media Apocalypse

War... war never changes.

Nov 10, 2022 • Omaralexis Ochoa

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How Scary Movies Have Embraced Tech & Internet in Storytelling

What's your favorite scary movie?

Nov 3, 2022 • Omaralexis Ochoa

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