Strategy & Culture for Beauty Leaders
Beauty changes fast.
Beauty Active is your weekly briefing on the business of beauty — connecting strategy and culture across skincare, fragrance, grooming, and more. I break down the product launches, brand campaigns, retail moves, and consumer shifts shaping beauty CPG and call out what matters now.
Built for beauty CPG brand managers, category owners, and organizational leaders, Beauty Active delivers the context and POV to help you make better category decisions — faster.
Created by Omaralexis Ochoa
Hi, I’m Omaralexis — but you can call me Lex!
I’m a CPG insights consultant and advisor who’s worked across enterprise and emerging brands in beauty. I got my start at Johnson & Johnson, working on Neutrogena’s sun care business, where I learned the realities of seasonality, claims, and retail execution. At Numerator, I went deep on market research, focused on consumer panels and customer surveys to translate what shoppers do (and why) into insights that brands can use to make decisions.
Today I am at Amazon where I work with some of the largest Mass Beauty brands in the US to help them navigate category dynamics and go-to-market strategy at the world’s largest retailer.
I created Beauty Active because beauty moves fast, and this is how I keep up. It’s the briefing I wish I had when I was juggling decks: clear context, timely signals, and usable POV that you can take into your morning standup.
Disclosure: Opinions are my own and do not represent the views of my employer or past employers.
