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The AI Beauty Edit: AI-Powered Product Discovery Demands a New Playbook
AI search is compressing the discovery funnel, shifting how consumers search for products and rewarding brands whose content show up as the answer (and…
Oct 21
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Omaralexis Ochoa
Fragrance to Function: How Beauty's Most Sensory Category is Evolving
Fragrance is one of beauty’s fastest-growing categories. But growth today isn’t about just smelling good. From multi-functional formats to strategic…
Oct 13
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Omaralexis Ochoa
Barbie at the Movies: Mattel’s Playbook for CPG Media, Reinventing CPG Brands for the Digital Era
Mattel's big bet on media is a gamble that just might pay off.
Jul 21, 2023
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Omaralexis Ochoa
Our Queer Responsibility: Why It's Important for LGBT+ People to Come Out
Coming out is controversial for some gays.
Dec 2, 2022
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Omaralexis Ochoa
Queer Community and the Third Place: Why Coffee Shops, Libraries, and Virtual Spaces are Important for the LGBTQIA+ Community
It's too bad coffee isn't bottom-friendly...
Nov 24, 2022
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Omaralexis Ochoa
Welcome to the Social Media Apocalypse
War... war never changes.
Nov 10, 2022
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Omaralexis Ochoa
How Scary Movies Have Embraced Tech & Internet in Storytelling
What's your favorite scary movie?
Nov 3, 2022
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Omaralexis Ochoa
Beauty Active
Strategy and culture for beauty CPG leaders.
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